Frequently Asked Questions: Digital marketing FAQ

Digital marketing refers to the use of digital channels and technologies to reach and engage with consumers. It includes a range of tactics such as search engine optimization, social media marketing, email marketing, and online advertising.
Digital marketing can help businesses in Nepal by increasing brand awareness, generating leads and sales, and building customer loyalty. It allows businesses to reach a wider audience and target specific demographics, as well as track and measure the effectiveness of their marketing efforts.
The most popular digital marketing channels in Nepal include social media, email marketing, and search engine optimization. Other channels that are gaining popularity include video marketing, influencer marketing, and mobile marketing.
The cost of digital marketing in Nepal can vary widely depending on the tactics you choose and the resources you have available. Some tactics, such as social media marketing and email marketing, can be done at little to no cost, while others, such as online advertising, can be more expensive. It’s important to set a budget and allocate your resources wisely based on your business goals and available resources.
Some common tactics used in digital marketing include: Search engine optimization (SEO) Social media marketing Email marketing Content marketing Pay-per-click (PPC) advertising Influencer marketing Video marketing Mobile marketing
Social media is an important aspect of digital marketing, as it allows you to connect with your audience and engage with them in real-time. It also provides an opportunity to build brand awareness, generate leads, and drive traffic to your website. However, it’s important to remember that not all social media platforms are equal, and you should choose the ones that are most relevant to your business and target audience.
A marketing funnel is a graphical representation of the customer journey, from awareness to consideration to decision. At the top of the funnel is the awareness stage, where potential customers are made aware of your product or service. As they move down the funnel, they enter the consideration stage, where they are evaluating their options and considering whether to purchase. Finally, at the bottom of the funnel is the decision stage, where they make a purchase or take some other desired action. The goal of a marketing funnel is to guide potential customers through each stage of the buying process, ultimately leading them to make a purchase.
Content marketing is a strategy that involves creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. By providing valuable information to your target audience, you can establish yourself as an authority in your industry and drive traffic and leads to your website. Some tactics you can use as part of a content marketing strategy include blogging, creating infographics, producing videos, and hosting webinars.
There are several tactics you can use to target a specific audience in India through digital marketing, including: Conducting market research to identify the demographics, interests, and behaviors of your target audience Using targeted keywords in your SEO and PPC campaigns Creating targeted social media ads Segmenting your email list and sending targeted email campaigns Creating targeted landing pages on your website

Because there are too many variables, especially with SEO because Google’s methodology is a secret, no one can promise success in digital marketing. If you want to see the kinds of outcomes we can create, we can point to a very successful track record across a variety of sectors and put you in touch with some of our clients.

Additionally, believe us when we say that we won’t be satisfied with the outcomes unless you are!

We do, but this does not imply that we are assigning jobs to others or utilizing low-cost labor. At TVX, we think that in order to produce something truly great, you need to employ the best tools at your disposal. Even while we’d all like to be experts in everything, it’s not always attainable. We have established a solid network of knowledgeable suppliers that we are convinced can deliver work that meets the standards we demand for our customers.

First and foremost, you want to concentrate on the social media channels with the highest user activity. Facebook, YouTube, Instagram, Twitter, and LinkedIn are these in that sequence. Next, you need to research the demography and ascertain where your target audience spends their time. What behavioral patterns do they exhibit? What sort of information do they like best? What impact does social media have on them as consumers?

Definitely! Never assume that just concentrating your digital marketing approach on social platforms will be sufficient because social media has grown so immensely popular. More people have active email accounts than on any other social media site in the world. Email marketing is more confidential and generally feels more individualized to the customer. The majority of individuals are continually checking their email, doing so several times per day, and receiving notifications on their smartphones, laptops, and tablets.

Please avoid. Basically, buying email lists is just a means to spam random people of the public. Through subscription buttons and calls to action, you may naturally expand your email list. By doing this, you not only safeguard the reputation of your business but also invest your time and money in an email marketing campaign targeted at real prospects who have specifically requested your contact.

  • Keyword Discovery
  • RankWatch
  • Moz
  • Alexa Ranking
  • Google Analytics
  • Crazy Egg Heatmaps
  • Favicon Generator
  • XML Sitemap Generator
  • SubmitExpress Link Popularity
  • Digital Point Keyword Tracker
  • Google Trends
  • Google Keyword Planner
  • Kissmetrics
  • SEMrush
  • Ahrefs
  • Buzzsumo
  • AdExpresso
  • Buffer App
  • MailChimp
  • Unbounce
  • Hasoffers
  • UberSugest

SEO enables your website to appear in search engine result pages while SEM is search engine marketing to purchase a space in search engine result page.

The popular key performance indicators in social media reporting are:

  • Reach
  • Engagement
  • Leads
  • Conversions
  • Likes
  • Shares
  • Traffic data
  • Leads
  • Active followers
  • Brand mentions

The practice of conversion optimization involves figuring out how to improve a website’s ratio of visitors to actual consumers. A site visitor who has converted has done something other than simply seeing the content and leaving. A/B testing, which compares two web pages with different designs or content to see which generates more conversions, is one method for increasing conversions.

With the aid of Google AdWords, advertisers can rapidly connect with their target audiences online. To display ads on Google and its advertising network, businesses employ this service. It is the world’s most well-known Pay-Per-Click ad network. Businesses can set an advertising budget with Adwords, and they only pay when customers click the advertisements. The Google Adwords service is heavily keyword-driven.