Automakers Are Becoming Software Companies, and It Shows
The car you buy today is defined by its operating system. Margins have moved from the engine bay to the silicon.
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Ride-quality is now update-driven
Braking feel, battery efficiency and even ride comfort are tuned in software and shipped over the air. The factory sets the physics; the update defines the experience.
That shift has rewired automaker R&D — software engineers now outnumber chassis engineers at several majors.
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