BookTok Saved Publishing: How Social Reading Remade the Bestseller List
A generation that was supposed to have stopped reading is buying books by the millions — because of short videos.
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Discovery is word-of-mouth, at scale
BookTok reshaped the bestseller lists, resurrected backlist titles and made the paperback business healthy again. The effect is real: physical book sales climbed against every media trend.
Publishers have responded by fast-tracking TikTok-native formats and packaging — proof that even the oldest medium can be platform-fed.
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