China's Secondhand Market Just Passed Japan: The New Consumption Story
The world's newest giant of consumerism is becoming its most efficient recycler — with implications for global demand.
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Circular consumption scales at speed
Platforms for resale, rental and repair in China have grown to rival Japan's long-mature secondhand economy. The driver is cultural as much as economic: value-for-money now outranks newness.
For global brands, this means the primary market competes with a formalised secondary one for the first time at this scale.
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