Local Services Go Digital: The Market That Internet Missed
Plumbers, salons and tutors — the largest share of small business — are finally getting software and marketplaces built for them.
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The $1 trillion informal market
Local services outnumber online-first SMBs several times over, and they are the most underserved by software. Vertical platforms now handle booking, payments, scheduling and review reputation for single-employee businesses.
Growth is compounding because these operators are cash customers, immune to the funding winters that killed marketplace rivals.
Building incoffeed — a daily editorial on tech, AI, fintech and business. Co-founder & editor.
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