The Oscars vs. The Algorithm: Prestige TV in the Streaming Wars
The streaming wars made content abundant and awards rare. Prestige is now a genre with its own economics.
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Prestige as loss-leader marketing
Streamers bankroll awards-season candidates not for direct returns but as halo marketing — cultural status that lifts the whole catalog.
Meanwhile the algorithm-driven middle of the catalog has never been more commoditised. The two-track market is the defining structure of the industry.
Building incoffeed — a daily editorial on tech, AI, fintech and business. Co-founder & editor.
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