The Return of the Pickup Truck: Why Body-on-Frame Refuses to Die
Every trend predicted the pickup's extinction. Instead it became the bestselling vehicle in the world's biggest car market.
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Trucks are not vehicles, they are platforms
Body-on-frame construction survives because buyers treat pickups as tools and status symbols at once — towing capacity, work-site toughness and weekend identity.
EV pickups now lean into the same formula with a twist: the bed becomes a power outlet for a mobile workshop.
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