World Music Is Having a Platform Moment
Diaspora communities and streaming algorithms are making non-Western pop genuinely global for the first time.
No passport needed to go viral
Streaming collapsed the distribution barrier that kept regional music regional. Afrobeats, Latin urban and Indian pop now chart globally on equal footing.
The winners are the label networks that understand both the local language and the global playlist algorithm.
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Diaspora communities and streaming algorithms are making non-Western pop genuinely global for the first time.
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