How to Migrate from Other Platforms to Ghost CMS

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Migrate from Other Platforms to Ghost CMS

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In the fast-paced world of digital publishing, having a reliable and efficient content management system (CMS) is crucial. Ghost CMS is one such platform that has been gaining popularity in recent years due to its streamlined user interface and focus on content creation. If you’re currently using another CMS but are interested in making the switch to Ghost, this guide is for you.

In this blog, we’ll explore the step-by-step process of migrating your content from other platforms to Ghost CMS. Whether you’re using WordPress, Medium, Squarespace, or any other platform, we’ve got you covered. We’ll also cover some of the necessary customizations you may need to make to ensure your new site looks and feels just the way you want it to.

By the end of this guide, you’ll have a clear understanding of how to migrate your content to Ghost CMS and will be ready to launch your new site. So, let’s get started!

Preparing for Migration

Before you begin the process of migrating your content to Ghost CMS, there are a few essential steps you need to take to ensure a smooth transition.

  1. Evaluate the Need for Migration: The first step is to assess whether migrating to Ghost CMS is the right choice for you. Take some time to research the platform thoroughly and compare it to your current CMS. Determine whether Ghost offers features that your current CMS lacks, and whether the cost of migrating is worth the benefits.
  2. Create a Backup of Existing Content: Before making any changes to your site, it’s essential to back up all of your existing content. This way, if anything goes wrong during the migration process, you can always restore your content to its original state. Make sure to backup not only your written content, but also any media files, plugins, and themes.
  3. Identify and Plan for Necessary Customizations: While Ghost CMS offers a wide range of customization options, there may be some elements of your site that require special attention during the migration process. Take some time to identify these elements and plan for the necessary customizations ahead of time. This could include things like page layouts, menu structures, and branding elements such as logos and color schemes.

By taking these steps before beginning the migration process, you’ll be better prepared to handle any issues that arise and will ensure that your new site is set up to meet your needs from the start.

Exporting Content from Existing Platform

The next step in migrating to Ghost CMS is to export your existing content from your current platform. The exact process will vary depending on which platform you’re currently using, but most platforms will have an option to export your content in a standardized format that can be imported into Ghost. Here’s a brief overview of how to export content from some popular platforms:

  1. WordPress: To export your content from WordPress, go to the Tools menu in your WordPress dashboard and select Export. From there, you’ll be given the option to export all of your content or specific content types. Choose the appropriate option, and WordPress will generate an XML file that can be imported into Ghost.
  2. Medium: To export your content from Medium, go to the Settings menu in your account and select Download Data. From there, you’ll be given the option to download your entire archive, including all of your published content.
  3. Squarespace: To export your content from Squarespace, go to the Settings menu in your account and select Advanced. From there, select Import / Export and then Export. Squarespace will generate an XML file that can be imported into Ghost.
  4. Other Platforms: If you’re using a platform other than WordPress, Medium, or Squarespace, check the platform’s documentation or contact their support team to find out how to export your content.

It’s important to note that some platforms may not export all of your content or may export it in a format that doesn’t work with Ghost. If you run into any issues during the export process, consult Ghost’s documentation or reach out to their support team for assistance.

Importing Content to Ghost CMS

Now that you have exported your content from your previous platform, it’s time to import it into Ghost CMS. Here are the steps to follow:

  1. Log in to your Ghost dashboard and go to the Labs section. From there, enable the “Import” feature.
  2. Click on the “Import” option in the sidebar menu.
  3. Select the platform you are importing from and upload the XML file that you exported from your previous platform.
  4. Follow the prompts to configure your import settings, including selecting the content you want to import and mapping any custom fields.
  5. Click “Import” and wait for the process to complete.

It’s important to note that the import process may take some time, depending on the amount of content you are importing. Once the process is complete, review your content to ensure that everything has been imported correctly. Check that your images and other media have transferred over, and that any links or embedded content is still functioning properly.

If you encounter any issues during the import process, consult Ghost’s documentation or reach out to their support team for assistance. Once your content has been successfully imported, you can move on to customizing your Ghost site to fit your needs.

Customizing Ghost CMS

Now that you have successfully imported your content into Ghost CMS, it’s time to customize your site to fit your needs. Here are some of the key customization options to consider:

  1. Themes: Ghost CMS comes with a variety of pre-built themes to choose from, or you can create your own custom theme. Select a theme that best fits your brand and style, or hire a developer to create a custom theme that meets your specific needs.
  2. Navigation and Menus: Configure your site’s navigation and menu structure to ensure that your visitors can easily find the content they’re looking for. Consider adding drop-down menus or creating custom navigation items for specific categories or tags.
  3. Branding: Customize your site’s branding elements, such as logos, color schemes, and fonts. Ghost CMS makes it easy to customize these elements through the settings panel in your dashboard.
  4. Plugins: Ghost CMS has a growing library of plugins that can help extend the functionality of your site. Consider installing plugins for features like social media sharing, SEO optimization, or contact forms.
  5. Page Layouts: Customize the layout of your pages to ensure that your content is presented in a clear and engaging way. Use Ghost’s built-in page builder to create custom layouts, or work with a developer to create more complex page designs.

By taking advantage of these customization options, you can create a unique and engaging website that meets the specific needs of your brand or business. Be sure to regularly check in on your site’s analytics to see how your visitors are engaging with your content, and make adjustments as needed to ensure that your site is delivering the best possible user experience.

Launching Your Ghost CMS Site

Once you have customized your Ghost CMS site to your liking, it’s time to launch it to the world. Here are the steps to follow:

  1. Choose a Hosting Provider: Ghost CMS can be self-hosted or hosted through a third-party provider. Choose a hosting provider that meets your specific needs, taking into account factors like cost, scalability, and reliability.
  2. Set up Your Hosting Environment: If you’re self-hosting your Ghost CMS site, you’ll need to set up your hosting environment. This will typically involve setting up a server, installing Ghost CMS, and configuring any necessary settings.
  3. Set Up SSL: Ensure that your site is secure by setting up SSL (Secure Socket Layer) encryption. This will encrypt any data transmitted between your site and your visitors, helping to protect sensitive information.
  4. Configure Your DNS: Configure your domain name system (DNS) settings to point your domain name to your Ghost CMS site. This will ensure that visitors can find your site using your custom domain name.
  5. Launch Your Site: Once everything is set up and configured, it’s time to launch your site! Announce your launch on social media and other relevant channels to help spread the word about your new site.
  6. Maintain Your Site: Regularly update your site with new content, monitor your analytics to see how your site is performing, and make adjustments as needed to ensure that your site is meeting your business goals.

By following these steps, you can successfully launch your Ghost CMS site and start building your online presence. Don’t be afraid to experiment with different customization options and strategies to find what works best for your specific needs.


Migrating from another platform to Ghost CMS can seem like a daunting task, but with the right preparation and execution, it can be a smooth and straightforward process. By following the steps outlined in this guide, you can successfully export your content from your previous platform, import it into Ghost CMS, and customize your site to your liking. Once your site is launched, be sure to maintain it regularly to ensure that it continues to meet your business goals.

Ghost CMS is a powerful and flexible platform that can help you create a unique and engaging online presence. Whether you’re a blogger, marketer, or business owner, Ghost CMS has the tools and features you need to build a successful website. By taking the time to migrate to Ghost CMS and customize your site to your needs, you can set yourself up for success in the digital world.

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