The Ultimate Guide to SEO Strategies for Nepalese Websites

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Ultimate Guide to SEO Strategies for Nepalese Websites

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Welcome to “The Ultimate Guide to SEO Strategies for Nepalese Websites.” In today’s digital age, having a strong online presence is crucial for businesses and organizations in Nepal to thrive and succeed. As the online landscape evolves, search engines have become the primary gateway for users to discover products, services, and information. This is where Search Engine Optimization (SEO) comes into play – the art and science of optimizing your website to rank higher in search engine results and attract organic traffic.

In this comprehensive guide, we will delve into the world of SEO, tailored specifically for Nepalese websites. Whether you own a local business in Kathmandu, run an e-commerce store in Pokhara, or manage a non-profit organization in Lalitpur, mastering the art of SEO can significantly impact your online visibility and success.

A. Importance of SEO for Nepalese Websites

In Nepal’s diverse and competitive digital landscape, having a well-executed SEO strategy can make all the difference. As the majority of Nepalese internet users rely on search engines like Google to find products and services, appearing on the first page of search results is essential for driving organic traffic to your website.

A strong SEO presence not only boosts your website’s visibility but also enhances its credibility in the eyes of your target audience. By optimizing your content for relevant keywords and providing a seamless user experience, you can establish trust and authority within your niche or industry.

B. Overview of SEO Strategies Covered

This guide aims to equip you with a comprehensive set of SEO strategies tailored to the Nepalese context. We will explore everything from keyword research and on-page optimization to technical SEO, content marketing, and local SEO techniques. Each section will provide actionable insights and best practices to help your Nepalese website climb the ranks and stand out in the competitive digital landscape.

So, whether you are just starting your online journey or looking to refine your existing SEO efforts, this guide will serve as your roadmap to success.

Let’s begin our journey into the world of SEO for Nepalese websites, and together, we’ll unlock the full potential of your online presence. Are you ready to take your website to new heights? Let’s dive in!

Keyword Research for Nepalese Websites

SEO Fact

Effective keyword research forms the foundation of any successful SEO campaign for Nepalese websites. Understanding what your target audience is searching for is crucial to optimizing your content and attracting relevant organic traffic. In this section, we’ll explore the process of keyword research specifically tailored for Nepalese websites.

A. Understanding the Nepalese Audience

To begin with, gaining a deep understanding of your target audience is essential. Nepal is a diverse country with unique cultural, linguistic, and regional variations. Consider the following aspects:

  1. Language Preferences: Identify the primary language(s) your target audience uses for online searches. While Nepali is the official language, other regional languages may also be relevant in specific areas.
  2. Search Habits: Analyze common search queries and phrases used by your Nepalese audience. This could differ based on location, age groups, or interests.
  3. Local Trends: Keep track of local events, festivals, and holidays, as they can influence search behavior and present opportunities for targeted campaigns.

B. Identifying High-Volume Keywords with Nepalese Relevance

Once you have a clear picture of your target audience, start researching keywords that are not only relevant to your content but also have significant search volumes in Nepal. Here’s how:

  1. Keyword Tools: Utilize keyword research tools like Google Keyword Planner, SEMrush, or Ahrefs to discover popular keywords related to your industry or niche.
  2. Location-Based Keywords: Add location-specific keywords to your list. For example, if you offer services in Kathmandu, include keywords like “best restaurants in Kathmandu” or “Kathmandu tour packages.”
  3. Long-Tail Keywords: Look for long-tail keywords that are more specific and have lower competition. These can attract highly targeted traffic to your website.

C. Long-Tail Keywords for Targeted Traffic

In a diverse market like Nepal, long-tail keywords play a significant role in attracting relevant visitors to your website. These keywords are more specific and usually have lower search volumes, but they also tend to convert better. Here’s how to find them:

  1. Google Autocomplete: Take advantage of Google’s autocomplete feature to see what suggestions come up when you start typing relevant search queries.
  2. Related Searches: At the bottom of the search results page, you’ll find related search terms that can provide valuable insights into what users are looking for.
  3. Social Media and Forums: Explore social media platforms and online forums to identify common questions and topics relevant to your industry or niche.

D. Utilizing Local Keywords for Geographical Targeting

For businesses or organizations operating in specific regions within Nepal, optimizing for local keywords is essential. Local SEO can help you rank higher in location-based searches. Consider the following:

  1. Google My Business: Set up and optimize your Google My Business listing, providing accurate information about your location, contact details, and opening hours.
  2. Local Content: Create content that addresses local topics, events, and news to engage with your community and establish local relevance.
  3. Location-Specific Landing Pages: If your business has multiple locations, create separate landing pages for each, with location-specific keywords and content.

On-Page SEO Optimization

On-page SEO optimization involves optimizing various elements on your web pages to make them search engine friendly and user-friendly. By fine-tuning your content and HTML elements, you can improve your website’s visibility and relevance to search engines. In this section, we’ll explore essential on-page SEO strategies tailored for Nepalese websites.

A. Crafting SEO-Friendly Meta Tags and Descriptions

Meta tags and meta descriptions are HTML elements that provide information about your web pages to search engines and users. Optimizing them can significantly impact click-through rates and search rankings. Consider the following tips:

  1. Title Tags: Create unique and descriptive title tags for each page, including relevant keywords near the beginning and keeping the title within 60-70 characters.
  2. Meta Descriptions: Write compelling meta descriptions that summarize the content and entice users to click. Keep them around 150-160 characters.
  3. Include Keywords: Incorporate relevant keywords naturally in title tags and meta descriptions to improve relevancy and visibility.

B. Optimizing Header Tags and Content Structure

A well-structured content hierarchy not only makes your content more readable for users but also helps search engines understand the context and importance of each section. Follow these guidelines:

  1. Header Tags (H1, H2, H3, etc.): Use header tags to break down your content into sections and sub-sections. Include target keywords in H1 and use H2-H6 tags for subheadings.
  2. Content Length: Aim for comprehensive and valuable content that adequately covers the topic. Longer content often performs better in search results.
  3. Readability: Ensure your content is easy to read, with short paragraphs, bullet points, and clear formatting. Use relevant images to enhance the user experience.

C. Incorporating Keywords Naturally in Content

While it’s crucial to include target keywords in your content, it’s equally important to do so naturally. Keyword stuffing can harm your SEO efforts. Here’s how to strike the right balance:

  1. Focus on User Intent: Understand the intent behind the search queries and create content that satisfies users’ needs and questions.
  2. Synonyms and Variations: Use synonyms and keyword variations throughout the content to make it more engaging and informative.
  3. Keyword Density: Avoid excessive repetition of keywords. Instead, aim for a keyword density of around 1-2% to maintain a natural flow of content.

D. Image Optimization for Faster Load Times

Optimizing images can improve your website’s load times and enhance the user experience. In a country like Nepal, where internet speeds may vary, this becomes even more crucial. Consider the following steps:

  1. Image Compression: Compress images without compromising on quality to reduce file sizes and improve load times.
  2. Alt Text: Add descriptive alt text to images to provide context to search engines and improve accessibility for users.
  3. Image File Names: Rename image files using relevant keywords to make them more search engine friendly.

E. Internal Linking Strategies for Better Navigation

Internal linking helps search engines discover and index your content more effectively while also improving user navigation and engagement. Follow these internal linking best practices:

  1. Relevant Anchor Text: Use descriptive and relevant anchor text to link to other pages within your website.
  2. Contextual Links: Link to related content that adds value to the reader’s understanding of the topic.
  3. Site Structure: Organize your website’s content logically and ensure a clear hierarchy to facilitate smooth internal linking.

Technical SEO for Nepalese Websites


Technical SEO focuses on the backend aspects of your website to ensure that search engines can crawl, index, and understand your content effectively. A well-optimized technical foundation is essential for improving your site’s overall performance and search visibility. In this section, we’ll explore key technical SEO strategies tailored for Nepalese websites.

A. Website Speed and Performance Optimization

In Nepal, where internet speeds can vary, optimizing your website for speed is crucial to deliver a seamless user experience. Faster-loading websites tend to rank higher in search results. Consider the following steps:

  1. Compress Images: As mentioned in the previous section, compress images to reduce file sizes and improve load times.
  2. Caching: Implement browser caching to store static resources and reduce server load on repeat visits.
  3. Content Delivery Network (CDN): Consider using a CDN to serve your website’s content from servers closer to your Nepalese audience, improving load times.

B. Mobile Responsiveness for Improved User Experience

Given the increasing number of mobile users in Nepal, having a mobile-responsive website is non-negotiable. Google considers mobile-friendliness as a ranking factor. Follow these tips:

  1. Responsive Design: Ensure your website adapts seamlessly to various screen sizes and devices.
  2. Mobile Testing: Use Google’s Mobile-Friendly Test to check your website’s mobile compatibility and identify any issues.
  3. Mobile Page Speed: Optimize your mobile pages for speed by following the same strategies mentioned earlier.

C. URL Structure and Best Practices

A well-structured URL can convey valuable information to both users and search engines. Follow these best practices:

  1. Clear and Descriptive: Create URLs that are descriptive and reflect the content of the page. Avoid using complex or irrelevant strings of characters.
  2. Use Hyphens: Separate words in the URL with hyphens (-) instead of underscores (_) for better readability.
  3. Canonical URLs: Implement canonicalization to avoid duplicate content issues, especially if you have multiple versions of a page.

D. Implementing XML Sitemaps and Robots.txt

XML sitemaps help search engines discover and index your content more efficiently, while the robots.txt file guides search engine crawlers on which pages to access or avoid. Follow these guidelines:

  1. XML Sitemap: Create an XML sitemap and submit it to Google Search Console to ensure all your important pages get indexed.
  2. Robots.txt: Check your robots.txt file to ensure it doesn’t block essential pages from being crawled.

E. Canonicalization for Duplicate Content Issues

In a multilingual or regional context like Nepal, duplicate content can become a concern. Canonicalization is essential to specify the preferred version of a page. Consider these steps:

  1. Choose Preferred Version: If you have multiple versions of a page (e.g., English and Nepali), designate one as the canonical version.
  2. Canonical Tags: Implement canonical tags on duplicate pages to indicate the preferred version to search engines.

Content Marketing for SEO

content marketing

Content marketing plays a pivotal role in driving organic traffic, enhancing user engagement, and establishing your brand as an authority in the Nepalese market. By creating valuable and relevant content, you can attract and retain your target audience while also improving your website’s search engine rankings. In this section, we’ll explore effective content marketing strategies tailored for Nepalese websites.

A. Creating High-Quality and Valuable Content

Content is the foundation of any successful content marketing strategy. In Nepal, where cultural and regional diversity is significant, focus on creating content that resonates with your target audience. Consider these tips:

  1. Local Relevance: Craft content that addresses the unique needs, preferences, and cultural aspects of your Nepalese audience.
  2. Quality over Quantity: Prioritize quality over sheer volume. Aim to provide valuable insights and solutions to your audience’s pain points.
  3. Multimedia Content: Diversify your content with a mix of text, images, videos, infographics, and interactive elements to cater to different preferences.

B. Leveraging Local and Cultural Themes

In Nepal, the rich cultural heritage and local traditions hold great significance. Incorporating local themes and cultural elements into your content can make it more appealing and relatable to your audience. Consider these approaches:

  1. Local Festivals and Events: Create content around popular Nepalese festivals and events, tying them to your products or services when relevant.
  2. Cultural Stories: Share stories and narratives that connect with Nepalese traditions and values, resonating with your audience on a deeper level.

C. Content Promotion and Outreach Strategies

Producing great content is just the first step. Effective promotion and outreach are crucial to ensure your content reaches a wider audience. Consider these promotional strategies:

  1. Social Media Engagement: Leverage popular social media platforms in Nepal, such as Facebook, Instagram, and Twitter, to share and promote your content.
  2. Influencer Collaboration: Partner with influential figures or bloggers in the Nepalese community to amplify your content’s reach.
  3. Online Communities and Forums: Engage in online communities and forums relevant to your niche to share your expertise and promote your content subtly.

D. Guest Blogging and Collaborations within Nepal

Collaborating with other businesses or organizations within Nepal can create mutually beneficial opportunities. Guest blogging and content collaborations can expand your reach and authority. Consider these tactics:

  1. Guest Blogging: Contribute guest posts to reputable Nepalese websites and blogs within your industry, showcasing your expertise and linking back to your website.
  2. Co-Created Content: Collaborate with other businesses or influencers to create joint content pieces, tapping into each other’s audiences.

E. Measuring Content Performance and Iterating

Regularly measuring and analyzing the performance of your content is vital to refining your content marketing strategy. Consider these steps:

  1. Google Analytics: Use Google Analytics to track key metrics like page views, time on page, bounce rate, and conversion rates for your content.
  2. User Feedback: Gather feedback from your audience through comments, surveys, or social media interactions to understand their preferences and needs better.
  3. A/B Testing: Experiment with different content formats and headlines to identify what resonates best with your audience.

Backlink Building in the Nepalese Context

seo backlinks

Backlinks, also known as inbound links, are an essential aspect of SEO that can significantly impact your website’s authority and search engine rankings. In the Nepalese context, building high-quality backlinks from relevant sources can enhance your website’s visibility and attract targeted traffic. However, it’s crucial to approach backlink building ethically and strategically. In this section, we’ll explore effective backlink building strategies tailored for Nepalese websites.

A. Finding Relevant and High-Quality Nepalese Websites

In Nepal, focus on obtaining backlinks from websites that are relevant to your niche or industry. Here’s how to find such websites:

  1. Industry Research: Identify reputable Nepalese websites, blogs, and online publications within your industry or related fields.
  2. Competitor Analysis: Analyze your competitors’ backlink profiles to discover potential link opportunities they might be using.
  3. Local Directories: Submit your website to reputable Nepalese business directories and industry-specific directories.

B. Outreach and Link Building Strategies

Once you’ve identified potential link sources, the next step is to reach out and build relationships. Remember that backlink building requires a personalized and value-driven approach:

  1. Guest Blogging: Offer to write guest posts for Nepalese websites, providing valuable content that showcases your expertise.
  2. Broken Link Building: Find broken links on Nepalese websites and offer your content as a replacement, providing value to both the website owner and their visitors.
  3. Testimonials and Reviews: Offer testimonials or reviews for products or services you’ve used, leading to a chance to include a link back to your website.

C. Social Media for Amplifying Content and Attracting Links

Social media can be a powerful tool for promoting your content and attracting natural backlinks:

  1. Shareable Content: Create content that is shareable and appeals to your target audience, increasing the likelihood of it being shared by others, along with a link back to your website.
  2. Engage with Influencers: Interact with influencers and key figures in the Nepalese community to get their attention and potentially earn backlinks.

D. Monitoring Backlinks and Disavow Process

Regularly monitor your backlink profile to ensure the quality and relevance of the links. In case of any undesirable or spammy backlinks, consider the disavow process:

  1. Backlink Analysis Tools: Use backlink analysis tools like Ahrefs, Moz, or SEMrush to keep track of new backlinks and analyze their quality.
  2. Disavow Spammy Links: If you identify harmful or low-quality backlinks pointing to your site, use Google’s Disavow Tool to ask Google not to consider them in ranking your site.

Remember that a successful backlink building strategy is based on ethical practices and adding value to the online community. Aim to build natural and organic links from reputable Nepalese sources, as this will boost your website’s authority and search engine rankings over time.

Local SEO for Nepalese Websites

Local SEO is a crucial aspect of digital marketing for businesses and organizations targeting a specific geographic location, such as Nepal. Optimizing your online presence for local searches can significantly improve your visibility to users within Nepal, drive foot traffic to physical locations, and boost your business’s overall success. In this section, we’ll explore effective local SEO strategies tailored for Nepalese websites.

A. Setting Up and Optimizing Google My Business

Google My Business (GMB) is a powerful tool that allows you to manage your business information on Google Search and Maps. Follow these steps to optimize your GMB listing:

  1. Claim and Verify: Claim your business listing on Google My Business and go through the verification process to gain control over the information.
  2. NAP Consistency: Ensure that your business name, address, and phone number (NAP) are consistent across all online platforms, including your website, directories, and social media.
  3. Categories and Attributes: Choose relevant categories and attributes that accurately describe your business, making it easier for users to find you in local searches.

B. Local Citations and Directory Listings in Nepal

Local citations are online mentions of your business name, address, and phone number on other websites and directories. In Nepal, consider these strategies:

  1. Local Directories: Submit your business to popular Nepalese business directories, such as Yellow Pages Nepal, HamroPages, and NepalYP.
  2. Niche-Specific Directories: Look for industry-specific directories that cater to your niche or region.

C. Online Reviews and Reputation Management

Online reviews play a significant role in local SEO and building trust with potential customers. Encourage customers to leave reviews and respond to them promptly:

  1. Positive Reviews: Respond to positive reviews to show appreciation and build a positive image of your business.
  2. Negative Reviews: Address negative reviews professionally and provide solutions to any issues raised.

D. Localized Content and Geo-Targeted Campaigns

Creating localized content can help you connect with your Nepalese audience on a personal level. Consider these approaches:

  1. Location-Specific Landing Pages: Create landing pages targeting specific regions or cities in Nepal, providing relevant information and offerings.
  2. Geo-Targeted Campaigns: Run location-based advertising and promotions to reach users in specific areas within Nepal.

E. Measuring Local Rankings and Organic Traffic

To gauge the success of your local SEO efforts, track local rankings and organic traffic:

  1. Local Rank Tracking: Use tools like BrightLocal or Whitespark to monitor your rankings in local search results for targeted keywords.
  2. Organic Traffic Analysis: Analyze Google Analytics data to measure organic traffic from Nepalese searches and identify trends.

Measuring and Analyzing SEO Performance

Measuring and analyzing your SEO performance is critical to understanding the effectiveness of your strategies and making data-driven decisions to improve your website’s visibility and rankings. In this section, we’ll explore essential metrics and tools to track and analyze the performance of your SEO efforts.

A. Utilizing Google Analytics for Tracking Metrics

Google Analytics is a powerful tool that provides valuable insights into your website’s performance and user behavior. Key metrics to monitor include:

  1. Organic Traffic: Measure the number of visitors coming to your site through organic search, indicating the success of your SEO efforts.
  2. Bounce Rate: Keep an eye on the bounce rate, which represents the percentage of visitors who leave your site after viewing only one page. A high bounce rate may indicate issues with content relevance or user experience.
  3. Time on Page: Analyze the average time users spend on your pages. Longer dwell times generally indicate engaging and valuable content.
  4. Conversion Rate: Set up goals and track conversion rates, such as form submissions, sign-ups, or purchases, to measure the effectiveness of your SEO in driving desired actions.

B. Setting up Goal Conversions for Nepalese Websites

For businesses and organizations in Nepal, tracking specific actions or goals is vital. Consider setting up goal conversions for actions that align with your objectives, such as:

  1. Contact Form Submissions: Track the number of form submissions, indicating potential leads or customer inquiries.
  2. Newsletter Sign-ups: Measure the number of users who subscribe to your newsletter, enabling you to nurture relationships and build brand loyalty.
  3. E-commerce Transactions: If you have an online store, track the number of completed purchases and the revenue generated through organic traffic.

C. Monitoring Local Rankings and Organic Traffic

For local SEO in Nepal, it’s essential to keep track of your local search rankings and organic traffic:

  1. Local Rank Tracking: Use tools like BrightLocal, Whitespark, or local SEO-specific tools to monitor your website’s rankings for targeted keywords in specific Nepalese locations.
  2. Organic Traffic Analysis: Analyze Google Analytics data to understand how much traffic is originating from organic searches within Nepal.

D. Analyzing SEO Reports and Making Data-Driven Decisions

Regularly generate SEO reports and analyze the data to identify trends and opportunities for improvement:

  1. Frequency: Depending on the scale of your website and SEO efforts, generate reports on a weekly, monthly, or quarterly basis.
  2. Key Performance Indicators (KPIs): Focus on key metrics that align with your goals, such as organic traffic growth, conversion rates, and keyword rankings.
  3. Actionable Insights: Use the data to identify strengths and weaknesses in your SEO strategy and make informed decisions for future optimizations.

Remember, SEO is an ongoing process, and the digital landscape is continually evolving. By measuring and analyzing your SEO performance, you can adapt and refine your strategies to stay ahead of the competition and continue growing your online presence in Nepal.

In the next section, we’ll emphasize the importance of staying updated with SEO trends and algorithm changes to maintain a successful SEO strategy. Stay tuned!

Staying Updated with SEO Trends and Algorithm Changes

In the dynamic world of SEO, staying updated with the latest trends and algorithm changes is crucial to maintaining a successful and effective strategy. Search engines, particularly Google, frequently update their algorithms to provide the most relevant and valuable search results to users. In this section, we’ll explore the importance of staying informed about SEO trends and algorithm changes, and how to keep up-to-date with the evolving landscape.

A. Following SEO Thought Leaders and Blogs

One of the best ways to stay informed about SEO trends and updates is to follow industry thought leaders and reputable SEO blogs. Some key figures and websites to follow include:

  1. Neil Patel’s Blog: My blog,, covers the latest SEO strategies and digital marketing insights.
  2. Search Engine Journal: A reputable source for SEO news, trends, and analysis.
  3. Moz Blog: Offers valuable SEO resources, guides, and updates.
  4. Search Engine Land: Provides in-depth coverage of search engine news and updates.

B. Understanding Google Algorithm Updates

Google regularly rolls out algorithm updates that can significantly impact search rankings. Some of the major updates in the past have included Panda, Penguin, Hummingbird, and BERT. Stay informed about algorithm changes to adapt your strategies accordingly:

  1. Google Webmaster Central Blog: Google’s official blog provides insights into major algorithm updates and best practices for webmasters.
  2. SEO News Websites: Websites like Search Engine Roundtable and SERoundtable provide daily updates on search engine news and algorithm changes.

C. Adapting Strategies to Future-Proof Your Website

SEO is an ever-evolving field, and what works today might not be as effective tomorrow. It’s essential to be proactive and future-proof your website by:

  1. Diversifying Traffic Sources: Relying solely on organic search traffic can be risky. Diversify your traffic sources by incorporating social media, email marketing, and other channels.
  2. User Experience Focus: Google’s emphasis on user experience is increasing. Ensure that your website is mobile-friendly, fast, and provides a positive user experience.
  3. Content Relevance: Continually assess and update your content to ensure it remains relevant and valuable to your audience.

D. Testing and Experimenting

SEO is not a one-size-fits-all approach. Test and experiment with different strategies to see what works best for your website and audience. Use A/B testing and gather data to make informed decisions.

E. Participating in SEO Communities

Engaging with SEO communities and forums can provide valuable insights and discussions with other SEO practitioners. Platforms like Reddit’s /r/SEO and SEO-focused groups on social media can be valuable resources.

By staying updated with SEO trends and algorithm changes, you can stay ahead of the curve and ensure that your website remains competitive in the ever-changing digital landscape. Continuously adapt your strategies, experiment with new techniques, and focus on providing value to your audience to achieve long-term SEO success.


Congratulations on completing “The Ultimate Guide to SEO Strategies for Nepalese Websites”! Throughout this comprehensive guide, we’ve explored a wide range of SEO strategies tailored specifically for businesses and organizations operating in Nepal. From keyword research and on-page optimization to technical SEO, content marketing, local SEO, backlink building, and measuring performance, you’ve gained valuable insights to enhance your online presence and attract qualified traffic.

As a website owner or digital marketer in Nepal, you now understand the significance of SEO in reaching your target audience and standing out in the competitive online landscape. By implementing the strategies outlined in this guide, you can take your Nepalese website to new heights and unlock its full potential.

Remember, SEO is an ongoing process that requires dedication, continuous learning, and adaptability. Staying updated with the latest trends and algorithm changes is critical to maintaining a successful SEO strategy. Engage with reputable SEO blogs, follow industry thought leaders, and participate in SEO communities to stay ahead of the curve.

As you embark on your SEO journey, keep the following key takeaways in mind:

  1. Understand Your Audience: Thoroughly understand the needs and preferences of your Nepalese audience to create valuable and relevant content.
  2. Optimize for Local Search: Embrace local SEO strategies to connect with your target audience within Nepal and drive foot traffic to your physical locations.
  3. Quality over Quantity: Focus on creating high-quality content and building natural, authoritative backlinks rather than resorting to spammy practices.
  4. Monitor and Analyze: Regularly measure and analyze your SEO performance to identify opportunities for improvement and refine your strategies.
  5. Embrace Change: Embrace the dynamic nature of SEO, and be willing to adapt your strategies as search engines evolve.

By applying these principles and consistently refining your SEO efforts, you can position your Nepalese website for long-term success and growth in the digital realm.

Thank you for joining me on this SEO journey. Wishing you all the best in your endeavors to achieve SEO excellence and make a meaningful impact in the online world of Nepal. Happy optimizing!

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