Short-Form Video Hit Its Ceiling: The Pivot to Long
Vertical, 30-second clips saturated attention. Creators and platforms are both rediscovering the 10-minute video.
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Attention is re-longing
Short-form taught every platform to be vertical, fast and addictive. Now the economics are flipping: longer videos carry more ad load, deeper sponsorship and better viewer retention.
The synthesis is emerging — short clips as trailers, long videos as the product.
Building incoffeed — a daily editorial on tech, AI, fintech and business. Co-founder & editor.
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